000 | 01016nam a2200325Ia 4500 | ||
---|---|---|---|
001 | 1105 | ||
008 | 230305s2011 xx 000 0 und d | ||
020 | _a9780470979662 | ||
041 | _aeng | ||
245 | 0 | _aRetail marketing and branding | |
260 |
_a _bWiley, _c2011 |
||
300 | _axviii + 300 p. ; 23 cm | ||
500 | _aa definitive guide to maximizing ROI | ||
505 | _aIncluye índice analítico. | ||
590 | _bVista previa disponible en Google Books (enlace) | ||
630 |
_aHF COMMERCE _914 |
||
650 | 0 |
_aBranding (Marketing) _96284 |
|
650 | 0 |
_aBrand name products _92371 |
|
650 |
_aRetail trade _96285 |
||
650 |
_a _912 |
||
700 |
_aSpillecke, Dennis _eAuthor _96286 |
||
700 |
_aPerrey, Jesko _eAuthor _96287 |
||
856 | _uhttp://books.google.es/books?id=QzZotUx-bZoC&printsec=frontcover&dq=retail+marketing+and+branding&hl=ca&sa=X&ei=PvrJUIy7DIO3hAfj9IGAAQ&redir_esc=y | ||
902 | _a458 | ||
905 | _am | ||
912 | _a2011-01-01 | ||
942 | _a1 | ||
953 | _d2012-12-13 17:01:35 | ||
999 |
_c1110 _d1110 |