000 01016nam a2200325Ia 4500
001 1105
008 230305s2011 xx 000 0 und d
020 _a9780470979662
041 _aeng
245 0 _aRetail marketing and branding
260 _a
_bWiley,
_c2011
300 _axviii + 300 p. ; 23 cm
500 _aa definitive guide to maximizing ROI
505 _aIncluye índice analítico.
590 _bVista previa disponible en Google Books (enlace)
630 _aHF COMMERCE
_914
650 0 _aBranding (Marketing)
_96284
650 0 _aBrand name products
_92371
650 _aRetail trade
_96285
650 _a
_912
700 _aSpillecke, Dennis
_eAuthor
_96286
700 _aPerrey, Jesko
_eAuthor
_96287
856 _uhttp://books.google.es/books?id=QzZotUx-bZoC&printsec=frontcover&dq=retail+marketing+and+branding&hl=ca&sa=X&ei=PvrJUIy7DIO3hAfj9IGAAQ&redir_esc=y
902 _a458
905 _am
912 _a2011-01-01
942 _a1
953 _d2012-12-13 17:01:35
999 _c1110
_d1110