000			02152cam a22003014a 4500
001			16720850
005			20240716121352.0
008			110404s2011 nyu 000 0 eng
010			_a 2011012100
020			_a9780670921607
035			_a(OCoLC)ocn693809631
040			_aDLC _cDLC _dBTCTA _dVP@ _dYDXCP _dIJC _dBWX _dTXA _dCDX _dDLC
041			_aeng
042			_apcc
050	0	0	_aHD62.5 _b.R545
100			_aRies, Eric _d1978- _96194 _eauthor
245	1	4	_aThe lean startup _b: how today's entrepreneurs use continuous innovation to create radically successful businesses _c/ Eric Ries.
250			_a1st ed.
260			_bLondon : _aPortfolio Penguin, _c2011.
300			_a320 pages ; 23 cm
504			_aIncludes bibliographical references and index.
520			_aMost startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.
526			_aB2PBT Entrepreneurial Mindset and Problem Analysis | B2PBT Open Innovation Design Thinking | B2PBT Social Innovation | B3ASP Digital Marketing: Framework and Overview | B3 DM eCommerce Fundamentals
650		0	_aNew business enterprises _92621
650		0	_aConsumers _xPsychology _97445
650		0	_aOrganizational effectiveness _92451
942			_2lcc
999			_c1085 _d1085