000 | 01092nam a2200361Ia 4500 | ||
---|---|---|---|
001 | 1636 | ||
008 | 230305s2012 xx 000 0 und d | ||
020 | _a9781118027066 | ||
041 | _aeng | ||
245 | 0 | _aPackaging design | |
250 | _a2ª ed | ||
260 |
_a _bWiley, _c2012 |
||
300 | _aviii + 246 p. ; 23 cm | ||
500 | _asuccessful product branding from concept to shelf | ||
505 | _aIncluye bibliografía y un índice. | ||
590 | _bVista disponible en Google Books | ||
630 | 0 |
_aMarketing _xAdvertising _91084 |
|
650 |
_aMarca _91551 |
||
650 |
_a Diseño _92367 |
||
650 |
_a Packaging _93683 |
||
650 |
_a Consumidor _91362 |
||
650 |
_a Comunicación _920366 |
||
650 |
_a Segmentación _92388 |
||
700 |
_aKrasovec, Sandra A. _eAuthor |
||
700 |
_aRosner Klimchuk, Marianne _eAuthor _96088 |
||
856 | _uhttps://books.google.es/books?id=HZvK5QJFVkgC&lpg=PP1&dq=packaging%20design&hl=es&pg=PP8#v=onepage&q=packaging%20design&f=false | ||
902 | _a458 | ||
905 | _am | ||
912 | _a2012-01-01 | ||
942 | _a1 | ||
953 | _d2016-11-02 18:49:03 | ||
999 |
_c1061 _d1061 |