The product manager's field guide

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts. ; ; The first all-in-one guide to the techniques and tools of today's top product managers ; ; Linda Gorchels's bestselling The Product Manager's Handbook introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in The Product Manager's Field Guide, Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. ; ; The Product Manager's Field Guide tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace. Look to it for: ; ; Wide-ranging exercises and self-assessments for developing and rating your skills and competencies ; Tools and action steps for using your skills to enhance customer satisfaction and competitive position ; The five competencies of a top-performing product manager--and ways to practice and incorporate them into your daily routine ; Today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! The Product Manager's Field Guide is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding. ; ; About the Author ; Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.