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Contemporary strategy analysis : text and cases / Robert M. Grant.

By: Material type: TextTextLanguage: English Publication details: Hoboken, NJ : John Wiley & Sons, 2010.Edition: Seventh edition.Description: xvi, 926 pages : illustrations (some color) ; 25 cm.ISBN:
  • 9780470747094
Subject(s): LOC classification:
  • HD30.28 .G7213 2010
Courses that have reserved this title:
  • M1 Strategic Management
Summary: Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book TBS Barcelona Libre acceso Core Textbooks HD30.28 GRA (Browse shelf(Opens below)) 1 Available B00898
Book TBS Barcelona Libre acceso Core Textbooks HD30.28 GRA (Browse shelf(Opens below)) 2 Available B00899

Includes bibliographical references.

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.

Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.

Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.

M1 Strategic Management

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