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Groundswell (2008)

Contributor(s): Material type: TextTextLanguage: English Publication details: Harvard Business School Press, cop. 2008Description: 286 p. ; 25 cmISBN:
  • 9781422125007
Subject(s): Online resources:
Contents:
Understanding the groundswell Why the groundswell--and why now?-- Jujitsu and the technologies of the groundswell-- The social technographics profile-- Tapping the groundswell-- Strategies for tapping the groundswell-- Listening to the groundswell-- Talking with the groundswell-- Energizing the groundswell-- Helping the groundswell to support itself-- Embracing the groundswell-- The groundswell transforms-- How connecting with the groundswell transforms your company-- The groundswell inside your company-- The future of the groundswell.--
Summary: Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Holdings
Item type Current library Call number Status Notes Date due Barcode
Book TBS Barcelona Libre acceso HC79.I55 LIC (Browse shelf(Opens below)) Available B00599
Book TBS Barcelona Libre acceso HC79.I55 LIC (Browse shelf(Opens below)) Not for loan RESERVE B00598

Understanding the groundswell Why the groundswell--and why now?-- Jujitsu and the technologies of the groundswell-- The social technographics profile-- Tapping the groundswell-- Strategies for tapping the groundswell-- Listening to the groundswell-- Talking with the groundswell-- Energizing the groundswell-- Helping the groundswell to support itself-- Embracing the groundswell-- The groundswell transforms-- How connecting with the groundswell transforms your company-- The groundswell inside your company-- The future of the groundswell.--

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

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