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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, NJ : Pearson Education, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 BEN.
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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle [and three others]. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : Pearson Education, 2021
Other title:
  • Manager's guide to measuring marketing performance.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 BEN.
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