Sales management

Contributor(s):

Material type: Text

TextLanguage: English Publication details: M.E. Sharpe, 2012Edition: 8ª edDescription: xxiii + 398 p. ; 28 cmISBN:

9780765626400

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Summary: Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life 'best practices' of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5438.4 ING (Browse shelf(Opens below))	Available		B01694

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life 'best practices' of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.