The new business road test

My opportunity : why will or won't this work? Will the fish bite?-- Is this a good market?-- Is this a good industry?-- How long will your advantage last?-- What drives your entrepreneurial dream?-- Can you and your team execute?-- Your connections matter : which matter most?-- Putting the seven domains to work to develop your opportunity-- What to do before you write your business plan-- How to learn what you don't know you don't know-- Market analysis worksheet-- Industry analysis checklist-- Do-it-yourself marketing research for your new business road test-- Evidence-based forecasting-- Getting help with your road test-- Appendix: Research methodology.--

'There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The events that led to the downfall were as tragic as they were predictable.' 'In an earlier edition of this book, at the point when BMW sold MG Rover, Chris Brady and Andrew Lorenz predicted with astonishing accuracy that the Phoenix takeover of the company was doomed to failure. Here, they tell the full untold story of Rover's downfall, from beginning to end.'--Jacket.