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Customer relationship management : concept, strategy, and tools / by V. Kumar, Werner Reinartz. by Series: Springer Texts in Business and Economics
Edition: 3rd ed. 2018.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5115.5 KUM.
Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Online access:
Availability: Items available for loan: TBS Barcelona (1).
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