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Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción: Leticia Esther Pineda Ayala, Lourdes Amador Araujo ; rev. técnica: Javier Cervantes González

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México : Pearson Educación, cop. 2016Edition: 15th ed.Description: xxii, 692, [14, 58, 10, 36] p. : 27 cmISBN:
  • 9786073237000
Uniform titles:
  • Marketing management : analysis, planning and control. Spanish
Subject(s):
Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
Book TBS Barcelona HF5415.13 KOT (Browse shelf(Opens below)) 1 Available RESERVE B05001
Book TBS Barcelona HF5415.13 KOT (Browse shelf(Opens below)) 2 Available B05029

Glossary. Bibliographical references. Indexes

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