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Comportement du consommateur by
Edition: 6ª ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 SOL.
Marketing du tourisme by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Gaëtan Morin éditeur, 1987
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 TOC.
Cas et solutions de techniques commerciales by Series: Marketing & Stratégie
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Chotard et associés, 1990
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 CHI.
El marketing en la oficina bancaria by Series: Biblioteca de dirección, organización y administración de empresas | Gestión bancaria
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Hispano Europea, 1988
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 CER.
Euromarketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: FundEmi, 1989
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1263 MOU.
Dirección de marketing (2006) by
Edition: 12ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pearson Prentice Hall, 2006
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 KOT.
Recherches en marketing des activités culturelles by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Vuibert, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: GV198.M38 ASS.
Vender en China by Series: Sinergia
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Viena Ediciones, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: K3943 ARA.
Le low cost by Series: Repères ; 571
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: La Découverte, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5658.5 COM.
Marketing des services by Series: Les Topos
Edition: 2ª ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Dunod, 2009
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415 LAP, HF5415 LAP, HF5415 LAP.
Business marketing by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2009
Availability: Items available for loan: TBS Barcelona (4)Call number: HF5415 DWY, HF5415 DWY, HF5415 DWY, HF5415 DWY. Not available: TBS Barcelona: Reference Only (1).
The Globalization of Nothing 2 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pine Forge Press, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: JZ1318 RIT.
Consumer behavior by
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.32 SCH, HF5415.32 SCH. Not available: TBS Barcelona: Reference Only (1).
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA : Kogan Page, 2014.
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 GEO.
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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom ; with introduction by Morgan Spurlock. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Crown Business, 2011.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 LIN.
Big data, penser l'homme et le monde autrement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Le Passeur, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD30.2 BAB.
Le marketing des arts et de la culture by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Gaëtan Morin éditeur, 2000
Availability: Items available for loan: TBS Barcelona (1)Call number: GV198.M38 COL.
Buy.ology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Crown Business, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 LIN.
Luxury marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2013
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 WIE.
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Portfolio Penguin, 2014
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.153 EYA, HF5415.153 EYA.
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