Likeable social media

Contributor(s):

Kerpen, Dave [Author]

Material type: Text

TextLanguage: English Publication details: McGraw-Hill Education, 2015Edition: 2a edDescription: 277 p. ; 23 cmISBN:

9780071836326

Subject(s):

Summary: A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. ; Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable ; Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF6146.I58 KER (Browse shelf(Opens below))	Available		B01792

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. ; Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable ; Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.