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Buy.ology

Contributor(s): Material type: TextTextLanguage: English Publication details: Crown Business, 2010Description: xi + 254 p. ; 20 cmISBN:
  • 9780385523899
Subject(s):
Contents:
A rush of blood to the head : the largest neuromarketing study ever conducted This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake-- I'll have what she's having : mirror neurons at work-- I can't see clearly now : subliminal messaging, alive and well-- Do you believe in magic? : ritual, superstition, and why we buy-- I say a little prayer : faith, religion, and brands-- Why did I choose you? : the power of somatic markers-- A sense of wonder : selling to our senses-- And the answer is ... : neuromarketing and predicting the future-- Let's spend the night together : sex in advertising-- Brand new day : the future of marketing and advertising-- Conclusion : good times, bad times.--
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.12615 LIN (Browse shelf(Opens below)) Available B04685

A rush of blood to the head : the largest neuromarketing study ever conducted This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake-- I'll have what she's having : mirror neurons at work-- I can't see clearly now : subliminal messaging, alive and well-- Do you believe in magic? : ritual, superstition, and why we buy-- I say a little prayer : faith, religion, and brands-- Why did I choose you? : the power of somatic markers-- A sense of wonder : selling to our senses-- And the answer is ... : neuromarketing and predicting the future-- Let's spend the night together : sex in advertising-- Brand new day : the future of marketing and advertising-- Conclusion : good times, bad times.--

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