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How brands become icons

Contributor(s): Material type: TextTextLanguage: English Publication details: Harvard Business School Press, 2004Description: xiii + 263 p. ; 24 cmISBN:
  • 9781578517749
Subject(s): Online resources:
Contents:
El capítulo 1 incluye un pequeño glosario. Contiene bibliografía e índice analítico.
Holdings
Item type Current library Call number Status Date due Barcode
Recommended bibliography book Recommended bibliography book TBS Barcelona Libre acceso HF5415.1255 HOL (Browse shelf(Opens below)) Available B01990

El capítulo 1 incluye un pequeño glosario. Contiene bibliografía e índice analítico.

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