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Business communication

Contributor(s): Material type: TextTextLanguage: English Publication details: Prentice Hall, 2001Edition: 6ª edDescription: xiii, 397 pages : illustrations ; 28 cm.ISBN:
  • 9780536678973
Subject(s):
Contents:
1. You and Business Communication -- 2. Qualities of an Effective Business Communication: Attractive Appearance ---- 3. Qualities of an Effective Business Communication: Good Will Tone ---- 4. Qualities of an Effective Business Communication: Clear and Complete Message ---- 5. The Routine Information, 'Yes' or Good News Communication; News Releases ---- 6. The Negative Communication: The 'No' Message ---- 7. Sales Letters and Persuasive Claims and Requests ---- 8. Credit and Collections ---- 9. Courtesy Messages You Dont Have to Send, But Should ---- 10. Oral Communications ---- 11. The Internet and Other Communication Technologies ---- 12. Healthy Computing ---- 13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs ---- 14. Employment Resumes and Application Letters: Miscellaneous Employment Communications ---- 15. Planning the Business Report or the Term Paper ---- 16. Writing a Business Report or a Term Paper: Writing Contract Proposals ---- Appendix A: Spelling Rules and Spelling Lists ---- Appendix B: Punctuation.--
Summary: Explains the basics of business communication and gives students practice in applying them - in many 'real-world' forms of communication. This text employs writing exercises to emphasize the workplace skills needed to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5721 DAV (Browse shelf(Opens below)) Available B03057

1. You and Business Communication -- 2. Qualities of an Effective Business Communication: Attractive Appearance ---- 3. Qualities of an Effective Business Communication: Good Will Tone ---- 4. Qualities of an Effective Business Communication: Clear and Complete Message ---- 5. The Routine Information, 'Yes' or Good News Communication; News Releases ---- 6. The Negative Communication: The 'No' Message ---- 7. Sales Letters and Persuasive Claims and Requests ---- 8. Credit and Collections ---- 9. Courtesy Messages You Dont Have to Send, But Should ---- 10. Oral Communications ---- 11. The Internet and Other Communication Technologies ---- 12. Healthy Computing ---- 13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs ---- 14. Employment Resumes and Application Letters: Miscellaneous Employment Communications ---- 15. Planning the Business Report or the Term Paper ---- 16. Writing a Business Report or a Term Paper: Writing Contract Proposals ---- Appendix A: Spelling Rules and Spelling Lists ---- Appendix B: Punctuation.--

Explains the basics of business communication and gives students practice in applying them - in many 'real-world' forms of communication. This text employs writing exercises to emphasize the workplace skills needed to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations.

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