Email marketing rules

Contributor(s):

White, Chad [Author]

Material type: Text

TextLanguage: English Publication details: , 2014Edition: 2ª edDescription: 322 pages : illustrations ; 21 cmISBN:

9781500981976

Subject(s):

Contents:

Part I : the rules -- Fundamental imperatives ---- Practice guidelines ---- Part II : the interconnections ---- Subscriber lifestyle ---- Permission ---- List growth ---- Inbox placement ---- Relevance ---- Email interaction ---- Rendering ---- Email frequency ---- Part III : the future ---- The only constant..--

Summary: 'Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles.' -- Back Cover

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.1265 WHI (Browse shelf(Opens below))	Available		B04682

'Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles.' -- Back Cover