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Marketing for dummies

Contributor(s): Material type: TextTextLanguage: English Series: For dummies | Business & Economics / Marketing / GeneralPublication details: Wiley, 2009Edition: 3ª edISBN:
  • 9780470502105
Subject(s): Online resources:
Contents:
Part I: Designing a Great Marketing Program. Chapter 1: Optimizing Your Marketing Program. Chapter 2: Strengthening Your Marketing Strategy. Chapter 3: Writing a Marketing Plan. Part II: Leveraging Your Marketing Skills. Chapter 4: Researching Your Customers, Competitors, and Industry. Chapter 5: Engaging Your Marketing Imagination. Chapter 6: Pumping Up Your Marketing Communications. Part III: Advertising for Fun and Profit. Chapter 7: Perfecting Your Printed Materials. Chapter 8: Signing On to Outdoor Advertising. Chapter 9: Broadcasting Your Message. Part IV: Finding Powerful Alternatives to Advertising. Chapter 10: Maximizing Your Web Marketing. Chapter 11: Making a Positive Impression in Low-Cost Ways. Chapter 12: Leveraging Face-to-Face Marketing Opportunities. Chapter 13: Going Direct with Your Marketing. Part V: Selling Great Products to Anyone, Anytime, Anywhere. Chapter 14: Making Your Brand Stand Out. Chapter 15: Finding the Right Pricing Approach. Chapter 16: Distributing Your Product Where Your Customers Are. Chapter 17: Succeeding in Sales and Service. Part VI: The Part of Tens. Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them). Chapter 19: Ten Ways to Launch Guerilla Marketing Attacks. Chapter 20: Ten (Or So) Ways to Survive Sales Downturns. Chapter 21: Ten (Plus One) Tips for Boosting Web Sales. Index.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.13 HIA (Browse shelf(Opens below)) Available B04681

Part I: Designing a Great Marketing Program. Chapter 1: Optimizing Your Marketing Program. Chapter 2: Strengthening Your Marketing Strategy. Chapter 3: Writing a Marketing Plan. Part II: Leveraging Your Marketing Skills. Chapter 4: Researching Your Customers, Competitors, and Industry. Chapter 5: Engaging Your Marketing Imagination. Chapter 6: Pumping Up Your Marketing Communications. Part III: Advertising for Fun and Profit. Chapter 7: Perfecting Your Printed Materials. Chapter 8: Signing On to Outdoor Advertising. Chapter 9: Broadcasting Your Message. Part IV: Finding Powerful Alternatives to Advertising. Chapter 10: Maximizing Your Web Marketing. Chapter 11: Making a Positive Impression in Low-Cost Ways. Chapter 12: Leveraging Face-to-Face Marketing Opportunities. Chapter 13: Going Direct with Your Marketing. Part V: Selling Great Products to Anyone, Anytime, Anywhere. Chapter 14: Making Your Brand Stand Out. Chapter 15: Finding the Right Pricing Approach. Chapter 16: Distributing Your Product Where Your Customers Are. Chapter 17: Succeeding in Sales and Service. Part VI: The Part of Tens. Chapter 18: Ten Common Marketing Mistakes (And How to Avoid Them). Chapter 19: Ten Ways to Launch Guerilla Marketing Attacks. Chapter 20: Ten (Or So) Ways to Survive Sales Downturns. Chapter 21: Ten (Plus One) Tips for Boosting Web Sales. Index.

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