Amazon cover image
Image from Amazon.com

Doing business in emerging markets / S. Tamer Cavusgil, Pervez N. Ghauri & Ayse A. Akcal.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: London ; Thousand Oaks, CA : Sage Publications, 2013.Edition: Second edition.Description: xx, 394 pages : illustrations ; 25 cm.ISBN:
  • 9781849201544
Subject(s): LOC classification:
  • HD62.4 .C387 2013
Courses that have reserved this title:
  • MSc International Business: Unit 1. Issues And Trends in International Business | MSc International Business: Units 4 & 7. Regional Spotlights
Summary: The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Core Textbooks HD62.4 CAV (Browse shelf(Opens below)) Available B01261

Includes bibliographical references and index.

The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as CSR, regulation, finance and communication.

MSc International Business: Unit 1. Issues And Trends in International Business | MSc International Business: Units 4 & 7. Regional Spotlights

Powered by Koha