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Consumer behavior : buying, having, and being / Michael R. Solomon, Cristel Antonia Russell.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Harlow, England : Pearson Education 2024.Edition: 14th edition ; Global edition.Description: 541 pages : illustrations (color) ; 28 cm.ISBN:
  • 9781292452340
Subject(s): Genre/Form: LOC classification:
  • HF5415.32 S68.11 2024
Contents:
Pt. 1. Foundations of consumer behavior — 1. Buying, having, and being: an introduction to consumer behavior — 2. Consumer ethics, the marketplace, and the planet — Pt. 2: making sense of the world — 3. Perceiving and making meaning — 4. Learning, remembering and knowing — 5. Motivation — Pt. 3. Buying and having: choosing and using products — 6. Attitudes and how to change them — 7. Deciding — 8. Buying, using, and disposing — Pt. 4. Being: using products to create and communicate identity — 9. Identity and the self — 10. Personality, lifestyles, and values — 11. Social and cultural identity — Pt. 5. Belonging — 12. How groups define us — 13. Social class and status — 14. Culture.
Summary: Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book TBS Barcelona Core Textbooks HF5415.32 SOL (Browse shelf(Opens below)) 1 Available B05485
Book TBS Barcelona Core Textbooks HF5415.32 SOL (Browse shelf(Opens below)) 2 Available B05487
Book TBS Barcelona Core Textbooks HF5415.32 SOL (Browse shelf(Opens below)) 3 Available B05486

Pt. 1. Foundations of consumer behavior — 1. Buying, having, and being: an introduction to consumer behavior — 2. Consumer ethics, the marketplace, and the planet — Pt. 2: making sense of the world — 3. Perceiving and making meaning — 4. Learning, remembering and knowing — 5. Motivation — Pt. 3. Buying and having: choosing and using products — 6. Attitudes and how to change them — 7. Deciding — 8. Buying, using, and disposing — Pt. 4. Being: using products to create and communicate identity — 9. Identity and the self — 10. Personality, lifestyles, and values — 11. Social and cultural identity — Pt. 5. Belonging — 12. How groups define us — 13. Social class and status — 14. Culture.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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