Principles of logo design : a practical guide to creating effective signs, symbols, and icons / by George Bokhua.

By:

Bokhua, George [author.]

Material type: Text

TextPublisher: Beverly, MA : Rockport Publishers, 2022Edition: [First edition].Description: 224 pages TO BE CONFIRMED illustrationsISBN:

9780760376522

Subject(s):

LOC classification:

NC1002.L63

Contents:

How to apply a strong, simple, and minimal design aesthetic to logo design — Why gridding is important, and understanding the golden ratio and when to use it — How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator — Fine-tuning techniques to ensure visual integrity,

Summary: Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	NC1002.L63 BOK SOON AVAILABLE (Browse shelf(Opens below))	1	Available		333333

How to apply a strong, simple, and minimal design aesthetic to logo design —
Why gridding is important, and understanding the golden ratio and when to use it —
How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator —
Fine-tuning techniques to ensure visual integrity,

Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

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