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Dirección de productos y marcas by Series: Economía y empresa ; 23
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: UOC, 2004
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 JIM.
La marca by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Pearson Education, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DAV. Not available: TBS Barcelona: Reference Only (1).
The product manager's field guide by Series: Business/Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2003
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 GOR.
Creating powerful brands by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Routledge, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DEC.
Product strategy and management by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Prentice Hall, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 BAK.
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA ; New Delhi : Kogan Page, 2012.
Availability: Items available for loan: TBS Barcelona (4)Call number: HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP. Not available: TBS Barcelona: Checked out (4).
Innovation management and new product development by
Edition: 6ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HD45 TRO.
The practitioner's guide to product management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Piatkus, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 BUS. Not available: TBS Barcelona: Reference Only (1).
The art of luxury selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Tredition, 20160
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 ARI.
Storytelling : branding in practice / Klaus Fog [and three others]. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Danish
Publication details: London ; New York : Springer Heidelberg, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 FOG.
Building a storybrand : clarify your message so customers will listen / Donald Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017].
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 MIL.
Leveraging constraints for innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 GUR.
Brand desire by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Bloomsbury Information, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 IND.
Strategic brand management (2020, 5 global ed.) by
Edition: Fifth global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL.
Adding prestige to your portfolio by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2021
Availability: No items available.
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