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Strátegie et gestion de la marque industrielle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: PubliUnion, 1998
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 MAL. Not available: TBS Barcelona: Reference Only (1).
Ce qui va changer les marques by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Éditions d'Organisation, 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 KAP.
Marques B to B by Series: Management en action
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 MAL.
The new strategic brand management (2008) by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2008
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KAP.
Packaging design by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 ROS.
Les marques by Series: Références
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Éditions d'Organisation, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 KAP.
Lovemarks by Series: Empresa activa
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Urano, 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 ROB.
How brands become icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
IMC by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 DUN.
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