Destination Marketing (2021, 3 ed.)

1. The study of destination marketing 2. The Destination Marketing Organisation (DMO) and destination competitiveness-- 3. Destination Marketing Organisation (DMO) funding and governance-- 4. Co-operating to compete-- 5. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism-- 6. Destination marketing strategy framework-- 7. Destination brand identity-- 8. Destination image-- 9. Destination brand positioning-- 10. Destination marketing communications-- 11. Destination marketing organisation (DMO) public relations and publicity seeking-- 12. The destination marketing organisation (DMO) and social media-- 13. The destination marketing organisation (DMO) and the travel trade-- 14. Destination marketing performance measurement-- CASE STUDIES:-- 1.1 The world's first national tourism office (NTO) and destination management organisation, and the rise and fall and rise of a resort destination's competitiveness-- 1.2 Sustainability of overcrowded destinations: the challenge faced by Sigiriya, Sri Lanka-- 2.1 Helensburgh and Lomond District, Scotland-- 3.1 Community destination marketing: The Pitlochry Partnership, Scotland-- 3.2 Barbados Tourism Authority: The challenge of inclusion-- 4.1 Medical Tourism in the United Arab Emirates: Cooperation between tourism and healthcare providers-- 4.2 lnterhash: The drinking club with a running problem-- 4.3 The longest golf course in the world-- 4.4 Regional Tourism New Zealand (RTNZ)-- 5.1 Australian bushfires destroy almost 20 million hectares-- 5.2 The eruption of White Island-- 5.3 The dark side of dark tourism-- 6.1 The exogenous threat of the 2020 COVlD-19 pandemic on global tourism-- 8.1 The destination image of Dubai, in the context of a stopover during long haul international air travel -- 9.1 Targeting the high-value traveller (HVT)-- 9.2 The repositioning of Goa, India-- 10.1 Reassessing low-cost airlines as promoters of tourism destinations: The case of Zadar County, Croatia-- 10.2 lt's a bloody shocking ad!-- 11.1 Oprah's Ultimate Australia Adventure-- 12.1 How New York City succeeded on Chinese social media platforms-- 12.2 Visit Ierapetra-- 13.1 From heaven to hell-- 13.2 A joint venture campaign between an NTO, three RTOs, a travel wholesaler and four retail travel agency chains-- 13.3 World Expo 2020 postponed due to Covid-19 pandemic-- 14.1 The day our accommodation survey data made national headlines for the wrong reasons -- 14.2 The best job in the world campaign-- 14.3 Tracking CBBE for a destination from 2003--

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. ; This new third edition has been revised and updated to include: ; 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 ; Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points ; New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing ; Links to free access of the author's journal articles on destination marketing ; Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions ; It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.