Fashion forecasting

Part 1: Forecasting Frameworks 1. Introduction to Forecasting-- Objectives-- Trend Forecasters-Who, What, Where, When, Why, and How-- Defining Fashion-- Forecasting Defined-- Trend Analysis and Synthesis-- Innovator Profile: Marina Abramovic-- Trend Map-- Forecasting Specialties-- Understanding the Zeitgeist-- You Be the Forecaster: Staying One Step Ahead of Change-- Nystrom's Framework for Observing the Zeitgeist-- Fashion Directions-- Forecasting as a Career-- Trend Reporting-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- 2. Innovation and Novelty-- Objectives-- Fashion Trends-- Evolution of a Trend-- Trend Dynamics: Label, Coattail, and Flow-- Diffusion of Innovation-- Innovator Profile: Peter Saville-- Characteristics of an Innovation-- The Consumer Adoption Process-- Fashion Change Agents-- Modeling the Diffusion Process-- You Be the Forecaster: Influencing the Adoption Process-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- 3. Fashion Forecasting Theories-- Objectives-- Fashion Movement-- The Direction of Fashion Change-- Trickle-Down Theory-- Trickle-Across Theory-- Trickle-Up Theory-- Innovator Profile: Talitha Getty-- Conspicuous Consumption-- Conspicuous Waste-- Conspicuous Outrage-- Reverse Ostentation-- Collective Selection-- You Be the Forecaster: The Movement of Fashion-- Directional Theories of Fashion Change in Tandem-- The Pendulum of Fashion-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- 4. Modern Forecasting Methods-- Objectives-- Forecasting in the Textile and Apparel Industries-- Trendspotting and Megatrends-- Innovator Profile: Narendra Modi-- The Process of Long-Term Forecasting-- Henrik Vejlgaard: Style Eruptions-- Jonah Berger: Contagious-- William Higham: The Next Big Thing-- Forecasting Reports-- Long-Term Forecasting-- You Be the Forecaster: The Future of Innovation-- Research Strategy 1: Media Scan-- Research Strategy 2: Interviewing-- Research Strategy 3: Observation-- Looking into the Future: Scenario Writing-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- Part 2: Forecasting Influences-- 5. Fashion Eras-- Defining Fashion Eras-- Trend Multiplication-- The First Era of Modern Fashion-- The Second Era of Modern Fashion-- The Third Era of Modern Fashion-- Innovator Profile: Josephine Baker-- Long-Wave Phenomenon and Fashion Cycles-- Recycling Fashion Ideas-- Retro and Vintage Fashion-- Wave Dynamics-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- 6. World Cultures-- The Fashion Map-- Europe-- France-- Italy-- UK-- Belgium-- Sweden-- North America-- United States-- Canada-- Mexico-- Innovator Profile: Brigitte Bardot-- Asia-- China-- Japan-- Korea-- India-- South America-- Australia-- Africa-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- 7. Subcultures-- History of subcultures-- Street Fashion-- Innovator Profile: Viv Albertine-- Style Tribes-- Punk-- Rockabilly-- Hip Hop-- Preppy-- Cholo-- Mods-- Lolitas-- Steampunk-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- 8. Popular Culture-- Objectives-- Keith Haring - Artist and Style Icon-- Culture Influencing Culture-- Why Culture Matters-- Good Taste, Coolness and Subjectivity - Challenges for Fashion-- Innovator Profile: Fritz Lang's Metropolis-- Sources of Culture-- Types of Popular Culture-- You Be The Forecaster: Top of the Pop Culture-- Culture and Forecasting-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- Part 3: Forecasting in Action-- 9. Color and Textiles-- Objectives-- Color Cycles-- Long-Wave Cycles-- Color Cycles and Cultural Shifts-- Forecasting with Color Cycles-- Innovator Profile: Armi Ratia-- Professional Color Forecasters-- Consumers and Color-- Color Symbols-- Formation of Color Preferences-- Color Research-- Color Relationships across Product Categories-- The Process of Color Forecasting-- Sources for Color Ideas and Palettes-- Color Names-- Techniques of Trend Analysis and Synthesis-- You Be the Forecaster: A Colorful Season-- Color Forecasting Throughout the Design Process-- In-House Forecasting-- Innovation in Textiles-- The Textile Forecasting Industry-- Trade Organizations and Fabric Councils-- Print Shows-- Fabric Fairs and Trade Shows-- Presentations-- Fabric Libraries-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- 10. Inspiration, Theme and Mood-- Objectives-- Modernism-- Post-modernism-- Avant Garde-- Innovator Profile: Hussein Chalayan-- Core Concepts-- Different Designers with the Same Design Concept-- You Be the Forecaster: From the Runway to Main Street-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- 11. Consumer Research-- Objectives-- Business Begins and Ends with the Consumer-- The Voice of the Consumer-- Profile: Supreme-- Qualitative Research-- Quantitative Research-- Demographics-- Consumer Segmentation-- Generational Cohorts-- Psychographics-- You Be The Forecaster: Extending the Line-- Customization and Personalization-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- 12. Sales Forecasting and Competitive Analysis-- Objectives-- Sales Forecasting in Context-- The Product Life Cycle-- The Business Cycle-- Sales Forecasting Concepts-- Profile: Brian Tully, Operations Manager, Lanier Clothes, A Division of Oxford Industries, Inc.-- Sales Forecasting Methods-- Time-Series Techniques-- External Data-- Internal Data-- Defining Competitive Advantage-- Fashion Brands and Competitive Advantage-- Methods of Data Analysis-- From Competitive Analysis to Competitive Advantage-- Chapter Summary-- Key Terms and Concepts-- Discussion Questions-- Forecasting Activities-- Resource Pointers-- -- Appendix: Creating a Forecast-- Steps in Developing a Forecast-- Presentation Techniques-- Trend Boards-- Speaking about Fashion-- Avoiding Forecasting Traps-- -- Glossary-- Bibliography-- Index--

'It's a great, strong read. Lots of information if you don't have background knowledge of this topic.' Carmen Carter, El Centro College, USA ; ; 'The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster.' Amy Harden, Ball State University, USA ; ; Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. ; ; Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations. ; ;