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Marketplace 3.0 : rewriting the rules of borderless business / Hiroshi Mikitani.

By: Material type: TextTextLanguage: English Publication details: New York : Palgrave Macmillan, 2013.Description: 247 pages ; 25 cm.ISBN:
  • 9781137279187
Subject(s): LOC classification:
  • HF5548.32  .M537 2013
Contents:
Rewriting the rules of language : our journey to Englishnization ― Rewriting the rules of power : the wisdom of empowerment ― Rewriting the rules of expansion : going global ― Rewriting the rules of acquisition : buying companies ― Rewriting the rules of corporate culture : our five principles ― Rewriting the rules of the Internet : a tool for empowerment, speed and joy ― Rewriting the rules of e-commerce : discovery shopping ― Rewriting the rules of operation : speed, speed, speed! ― Rewriting the rules of giving : the new wave of community involvement ― Epilogue : what happens next : the brand as nation.
Summary: The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.
Holdings
Item type Current library Call number Status Date due Barcode
Recommended bibliography book Recommended bibliography book TBS Barcelona Libre acceso HF5548.32 MIK (Browse shelf(Opens below)) Available B03936

Rewriting the rules of language : our journey to Englishnization ― Rewriting the rules of power : the wisdom of empowerment ― Rewriting the rules of expansion : going global ― Rewriting the rules of acquisition : buying companies ― Rewriting the rules of corporate culture : our five principles ― Rewriting the rules of the Internet : a tool for empowerment, speed and joy ― Rewriting the rules of e-commerce : discovery shopping ― Rewriting the rules of operation : speed, speed, speed! ― Rewriting the rules of giving : the new wave of community involvement ― Epilogue : what happens next : the brand as nation.

The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.

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