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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: Seventh global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2016
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 CLO.
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Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack; translated by María del Pilar Carril Villarreal by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México D.F. : Pearson Educación, 2010
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.123 CLO, HF5415.123 CLO.
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