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Social media management
Material type:
TextLanguage: English Publication details: Springer, 2016Description: xix, 250 pages : illustrations ; 25 cm.ISBN: - 9783319219899
Contents:
Definitions, social media types, and tools Social media strategy and return on investment-- Online advertising and viral campaigns-- Social customer relationship management-- Search engine optimization-- Sentiment analysis and opinion mining (business intelligence 1)-- Social network data and predictive mining (business intelligence 2)-- e-Recruitment-- Crowdfunding-- Legal and ethical issues in social media-- Wrap-up--
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HF5415.1265 VAN (Browse shelf(Opens below)) | Available | B01939 |
Definitions, social media types, and tools Social media strategy and return on investment-- Online advertising and viral campaigns-- Social customer relationship management-- Search engine optimization-- Sentiment analysis and opinion mining (business intelligence 1)-- Social network data and predictive mining (business intelligence 2)-- e-Recruitment-- Crowdfunding-- Legal and ethical issues in social media-- Wrap-up--
