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Future luxe : what's ahead for the business of luxury / Erwan Rambourg ; with foreword by François-Henri Pinault

By: Material type: TextTextLanguage: English Publication details: Vancouver ; Berkeley : Figure.1, 2020.Description: xiii, 258 pages : illustrations ; 24 cm.ISBN:
  • 9781773271262
Subject(s): LOC classification:
  • HD9999.L852  R36 2020
Online resources:
Contents:
The buyers — The future is female — All points east — The power of youth, inclusion, and diversity — The sellers — Size matters — Brick and mortar is immortal — The Future — Democratic luxury — The luxury of health — The 'premiumization' of everything — Travel-and arrive — Disrupting luxury: the decade ahead.
Courses that have reserved this title:
  • B3ASP FLM: The World of Luxury
Summary: In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry--but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers, they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it--brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.
Holdings
Item type Current library Collection Call number URL Copy number Status Date due Barcode
Book TBS Barcelona Core Textbooks HD9999 RAM (Browse shelf(Opens below)) 1 Available B03728
eBook TBS Barcelona HD9999 RAM (Browse shelf(Opens below)) Link to resource 2 Available

Includes bibliographical references and index.

The buyers — The future is female — All points east — The power of youth, inclusion, and diversity — The sellers — Size matters — Brick and mortar is immortal — The Future — Democratic luxury — The luxury of health — The 'premiumization' of everything — Travel-and arrive — Disrupting luxury: the decade ahead.

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry--but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers, they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it--brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.

B3ASP FLM: The World of Luxury

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