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Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción: Leticia Esther Pineda Ayala, Lourdes Amador Araujo ; rev. técnica: Javier Cervantes González by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México : Pearson Educación, cop. 2016
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.13 KOT, HF5415.13 KOT.
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Comportamiento del consumidor / Michael R. Solomon ; translated by Leticia Esther Pineda Ayala by
Edition: 10th ed. ; 3 copies
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Naucalpan de Juárez : Peason Educación de México, 2013
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415.33 SOL, HF5415.33 SOL, HF5415.33 SOL.
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