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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Prentice Hall, c2012
Availability: Items available for loan: TBS Barcelona (1)Call number: SOON AVAILABLE.
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: Tenth edition ;Indian edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Tamil Nadu, India : Pearson India Education Services, 2016
Other title:
  • Advertising and IMC
  • Advertising and integrated marketing communication
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 MOR.
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