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		Designing luxury brands : the art and science of creating game-changers / Diana Derval. by Derval, Diana [author.] Series: Management for professionals Edition: Second edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Cham : Springer, [2024]Copyright date: ©2024 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DER. Place hold Add to cart (remove)
		Principles of marketing. by Kotler, Philip [author.] Armstrong, Gary (Gary M.) Balasubramanian, Sridhar [author.] Kotler, Philip. Principles of marketing Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, 2023 Online access: 19th edition Global Edition, e-book Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 KOT. Place hold Add to cart (remove)
		The Routledge companion to corporate branding / edited by Oriol Iglesias, Nicholas Ind and Majken Schultz. by Iglesias, Oriol [editor.] Ind, Nicholas [editor.] Schultz, Majken [editor.] Series: Routledge companions in business, management & marketing Edition: First Edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2022 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 ROU. Place hold Add to cart (remove)
		Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. by Gabay, J. Jonathan [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge Taylor & Francis Group, : 2025 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 GAB. Place hold Add to cart (remove)

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