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Experiential marketing : integrated theory & strategic application / Rose Leahy, Pio Fenton, Holly Barry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2024.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 LEA.
Brand management : principles and applications for effective branding / Jaywant Singh, Paurav Shukla. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 SIN.
Identity designed : the process / David Airey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Beverly, MA : Rockport, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AIR.
Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Quarto Publishing Group, 2023
Other title:
  • One hundred key concepts for defining, building, and delivering brands
  • A hundred key concepts for defining, building, and delivering brands
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KIN.
Social media marketing : theories & applications / Stephan Dahl. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 DAH.
Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA: Sage Publications, 2024.
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415.1255 BEV, HF5415.1255 BEV, HF5415.1255 BEV.
Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey. by
Edition: Ninth edition
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Chichester, England : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 MCD.
Day trading attention : how to actually build brand and sales in the new social media world / Gary Vaynerchuk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Harper Business, an imprint of HarperCollins Publishers, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 VAY.
Data storytelling in marketing : how to tell persuasive stories through data / Caroline Florence. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.125 FLO.
Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 WHE.
The Oxford handbook of management in emerging markets / edited by Robert Grosse and Klaus E. Meyer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York NY : Oxford University Press, [2019]
Other title:
  • Handbook of management in emerging markets
Availability: Items available for loan: TBS Barcelona (1)Call number: HD70.D44 OXF.
Branding and product design : an integrated perspective / Monika Hestad.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Abingdon, England ; New York, NY : Routledge, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HES.
The dynamics of influencer marketing : a multidisciplinary approach / edited by José M. Álvarez-Monzoncillo. by Series: Routledge studies in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 ALV.
Fashion brand management : plan, scale and market a successful fashion business / Alison Lowe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Kogan Page, 2023
Availability: Not available: TBS Barcelona: Checked out (1).
The 10-second customer journey : the CXO's playbook for growing and retaining customers in a digital world / Todd Unger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Great Britain : Practical Inspiration Publishing, 2024.
Other title:
  • The ten seond customer journey.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.525 UNG.
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : John Wiley & Sons, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999.L852 SOM.
Digital marketing outreach : the future of marketing practices / edited by Kavita Sharma and Swati Aggarwal. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Lodon : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 SHA.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, 2013
Availability: Items available for loan: TBS Barcelona (2)Call number: HF1416 CZI, HF1416 CZI.
Marketing for social change : how to turn purpose into business and social impact / Kian Bakhtiari. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, NY : Kogan Page Inc., 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HM831 BAK.
Marketing with AI for Dummies / Shiv Singh. by Series: --For dummies
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2025]Copyright date: ©2025
Availability: Items available for loan: TBS Barcelona (1)Call number: Q335 SIN.
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