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Analytical Modeling Research in Fashion Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer Science Business Media, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9940 CHO.
Formative research in social marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 KUB.
Strategic brand management (2020, 5 global ed.) by
Edition: Fifth global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL.
Fundamentals of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford University Press, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 BAI.
Nation branding : concepts, issues, practice / Keith Dinnie. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, Taylor & Francis Group, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DIN.
Social marketing (International Student Edition) by
Edition: Sixth edition; International student edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5414 LEE.
Social marketing by
Edition: Sixth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5414 LEE.
Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, CA ; London ; New Delhi : Sage Publications, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HD62.4 CAV.
Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chichester, West Sussex : Wiley, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5438.8.K48 WOO.
Market segmentation
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: The Art of Service, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.127 MAR.
Market-value pricing : definitions, concepts, and processes for market-value centric pricing / Gabriel Steinhardt. by Series: SpringerBriefs in Business ; 2191-5482
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cham, Switzerland : Springer Nature Switzerland, 2019.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5416.5 STE.
Fashion branding 3.0 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Italian
Publication details: Milano FrancoAngeli, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 IAC.
Cross-cultural aspects of tourism and hospitality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Routledge, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: G155 KOC.
Publicidad on line by Series: Libros profesionales de empresa
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: ESIC, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 ROD.
Global marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South-Western College Publishing, 1995
Availability: Items available for loan: TBS Barcelona (1)Call number: HF1416 AKH.
Innovation in branding and advertising communication / edited by Mas-Manchón, Lluís by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 MAS.
Destination Marketing (2021, 3 ed.) by
Edition: Third edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Routledge, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: G155 PIK.
Megatrends Defining the Future of Tourism by Series: Anticipation Science ; 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: G155.7 BOS.
Haute 'luxury' branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Librinova, 2020
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 MIH, HD9999 MIH.
Digitalization in the Luxury Fashion Industry by Series: Palgrave advances in luxury
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CAB.
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