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Brand theories by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Lund Studentlitteratur, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 TAR.
Research handbook on luxury branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Edward Elgar Publishing, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999.L852 MOR.
Online brand identity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Amsterdam Adfo Books, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 MER.
Contrarian branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: BIS Publishers, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 VAN.
Formative research in social marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 KUB.
Strategic brand management (2020, 5 global ed.) by
Edition: Fifth global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL.
Nation branding : concepts, issues, practice / Keith Dinnie. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, Taylor & Francis Group, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DIN.
Social marketing (International Student Edition) by
Edition: Sixth edition; International student edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5414 LEE.
Social marketing by
Edition: Sixth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5414 LEE.
Innovation in branding and advertising communication / edited by Mas-Manchón, Lluís by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 MAS.
Haute 'luxury' branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Librinova, 2020
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 MIH, HD9999 MIH.
Digitalization in the Luxury Fashion Industry by Series: Palgrave advances in luxury
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CAB.
Entrepreneurial Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 GOL.
Adding prestige to your portfolio by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2021
Availability: No items available.
Luxury brand management in digital and sustainable times a new world of privilege by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 MAZ.
Storytelling in luxury fashion : brands, visual cultures, and technologies / edited by Amanda Sikarskie. by Series: Routledge research in design studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2021.
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9940.A2 SIK.
The only book you will ever need on branding to start, run and grow your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Robinson, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 PUO.
The textile touch : how five-star hospitality brands create their signature style through textiles / Katie Young Gerald by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Availability: Items available for loan: TBS Barcelona (1)Call number: TX 911.3 M27 YOU.
Adding prestige to your portfolio : how to use the creative luxury process to develop products everyone wants / Drew Boyd. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: London ; New York : Kogan Page, [2021]
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999.L852 BOY.
Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris. by Series: Required reading range. Course reader.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Lausanne, Switzerland : La Vergne, Tenn. : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AMB.
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