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Foundations of marketing / William Pride, O.C. Ferrell. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, MA : Cengage Learning, 2017.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 PRI.
Foundations of marketing / William M. Pride, O.C. Ferrell. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, MA : Cengage Learning, 2022.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 PRI.
Consumer behaviour / Wayne D Hoyer, [and four others]. by
Edition: Second Asia-Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Victoria, Australia : Cengage Learning Australia, 2021.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 HOY.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, 2013
Availability: Items available for loan: TBS Barcelona (2)Call number: HF1416 CZI, HF1416 CZI.
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