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Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler. by
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, c2008
Availability: Items available for loan: TBS Barcelona (1)Call number: SOON AVAILABLE.
Principles of marketing. by
Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Upper Saddle River : Pearson, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 KOT.
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