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Was 9.99, now 6.99 / Frédéric Beigbeder : a novel by
Material type: Text Text; Literary form: Novels ; Audience: General;
Language: English
Publication details: Picador London 2002
Availability: Items available for loan: TBS Barcelona (3)Call number: P-EN BEI, P-EN BEI, P-EN BEI .
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: Tenth edition ;Indian edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Tamil Nadu, India : Pearson India Education Services, 2016
Other title:
  • Advertising and IMC
  • Advertising and integrated marketing communication
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 MOR.
Creative review.
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: [London] : Marketing Week, spring 1980-; [London] : Centaur Communications, 1994-
Other title:
  • CR
  • Marketing Week's Creative Review
Availability: Not available: TBS Barcelona: Reference Only (1).
Lürzer's Archive : L[A]. by
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Language: English
Publication details: Frankfurt ; Salzburg ; Vienna : Lürzer GmbH, 1985-
Other title:
  • L[A]
  • Luerzer’s Archive
  • Lürzer's int'l archive: advertising worldwide
Availability: No items available.
Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Quarto Publishing Group, 2023
Other title:
  • One hundred key concepts for defining, building, and delivering brands
  • A hundred key concepts for defining, building, and delivering brands
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KIN.
Goodvertising : creative advertising that cares / Thomas Kolster. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Thames & Hudson, 2012
Other title:
  • Creative advertising that cares
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 KOL.
Day trading attention : how to actually build brand and sales in the new social media world / Gary Vaynerchuk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Harper Business, an imprint of HarperCollins Publishers, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 VAY.
Creative advertising concept and copy : a practical, multidisciplinary approach / Georgia-Zozeta Miliopoulou. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Abingdon, England ; New York NY : Routledge, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 MIL.
Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 WHE.
Mid-century ads / edited by Jim Heimann ; introduction by Steven Heller. by Series: 40 series | 40 Taschen
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cologne : Taschen, 2023.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5813.U6 HEI.
The copy book : how some of the best advertising writers in the world write their advertising / edited by Designers and Art Directors Association of the United Kingdom. by Series:
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cologne : Taschen, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5825 DAD.
Advertising in the digital age : theories and practices / Sevil Yesiloglu, Joyce Costello. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 YES.
Graphis advertising annual 2024 / edited by B. Martin Pedersen, Colleen Boyd, Graphis, Inc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Graphis, Inc., 2024.
Availability: Items available for loan: TBS Barcelona (1)Call number: NC997.A1 PED.
The dynamics of influencer marketing : a multidisciplinary approach / edited by José M. Álvarez-Monzoncillo. by Series: Routledge studies in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 ALV.
Hegarty on advertising : turning intelligence into magic / John Hegarty. by
Edition: Second revised and expanded edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5810.H44 HEG.
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