Business communication 

 - 6ª ed 
 -  Prentice Hall,  2001 
 - xiii, 397 pages : illustrations ; 28 cm. 
<br/><br/> with writing improvement exercices 
<br/><br/>1. You and Business Communication --  2. Qualities of an Effective Business Communication: Attractive Appearance ----  3. Qualities of an Effective Business Communication: Good Will Tone ----  4. Qualities of an Effective Business Communication: Clear and Complete Message ----  5. The Routine Information, 'Yes' or Good News Communication; News Releases ----  6. The Negative Communication: The 'No' Message ----  7. Sales Letters and Persuasive Claims and Requests ----  8. Credit and Collections ----  9. Courtesy Messages You Dont Have to Send, But Should ----  10. Oral Communications ----  11. The Internet and Other Communication Technologies ----  12. Healthy Computing ----  13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs ----  14. Employment Resumes and Application Letters: Miscellaneous Employment Communications ----  15. Planning the Business Report or the Term Paper ----  16. Writing a Business Report or a Term Paper: Writing Contract Proposals ----  Appendix A: Spelling Rules and Spelling Lists ----  Appendix B: Punctuation.-- 
<br/><br/> Explains the basics of business communication and gives students practice in applying them - in many 'real-world' forms of communication. This text employs writing exercises to emphasize the workplace skills needed to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations. 
<br/><br/><label>ISBN: </label>9780536678973 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial correspondence<br/>Business communication<br/>Business writing<br/>Business writing<br/>Commercial