TY  - BOOK
AU  - Barney, Jay B.
AU  - Hesterly, William S.
TI  - Strategic management and competitive advantage: : concepts and cases 
SN  - 9780131355026
AV  - HD30.28 .B36834 2008
PY  - 2008///
CY  -  Upper Saddle River, NJ
PB  - Pearson Education
KW  - Strategic planning
KW  - Case studies
KW  - Business planning
KW  - Industrial management
KW  - Competition
N1  - Pt. 1. The tools of strategic analysis — 1. What is strategy and the strategic management process? — 2. Evaluating a firm’s external environment — 3. Evaluating a firm’s internal capabilities — pt. 2. Business level strategies — 4. Cost leadership — 5. Product differentiation — pt. 3. Corporate strategies — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions; B3ASP FLM: Marketing Strategic Approach
N2  - For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations
ER  -