TY  - BOOK
AU  - Barney, Jay B.
AU  - Hesterly, William S.
TI  - Strategic management and competitive advantage : : concepts and cases 
SN  - 9780137042876
AV  - HD30.28 .B36834 2010
PY  - 2010///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
KW  - Business planning
KW  - Industrial management
KW  - Competition
N1  - Includes bibliographical references and indexes; 1. What is strategy and the strategic management process? — 2. Evaluating a firm's external environment — 3. Evaluating a firm's internal capabilities — 4. Cost leadership — 5. Product differentiation — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions — Appendix : Analyzing cases and preparing for class discussions; B3ASP FLM: Marketing Strategic Approach
N2  - For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text.  Students have a clear decision-making framework to use in analyzing cases and business situations
ER  -