Groundswell (2011) 

 -  Harvard Business School Press,  2011 
 - xv + 332 p. ; 21 cm 
<br/><br/> winning in a world transformed by social technologies 
<br/><br/>Understanding the groundswell  Why the groundswell--and why now?--  Jujitsu and the technologies of the groundswell--  The social technographics profile--  Tapping the groundswell--  Strategies for tapping the groundswell--  Listening to the groundswell--  Talking with the groundswell--  Energizing the groundswell--  Helping the groundswell to support itself--  Embracing the groundswell--  The groundswell transforms--  How connecting with the groundswell transforms your company--  The groundswell inside your company--  The future of the groundswell.-- 
<br/><br/> Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business. 
<br/><br/><label>ISBN: </label>9781422161982 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HC ECONOMY HISTORY AND CONDITIONS
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online social networks--Economic aspects<br/>Information society--Economic aspects<br/>