TY  - BOOK
AU  - White, Chad
TI  - Email marketing rules
SN  - 9781500981976
PY  - 2014///
CY  - 
KW  - HF COMMERCE
KW  - Telemarketing
KW  - Electronic mail messages
KW  - Customer relations
KW  - Marketing
N1  - a step-by-step guide to the best practices that power email marketing success; Part I : the rules --; Fundamental imperatives ----; Practice guidelines ----; Part II : the interconnections ----; Subscriber lifestyle ----; Permission ----; List growth ----; Inbox placement ----; Relevance ----; Email interaction ----; Rendering ----; Email frequency ----; Part III : the future ----; The only constant..--
N2  - 'Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles.' -- Back Cover
ER  -