TY - BOOK AU - Fisher, Roger AU - Ury, William AU - Patton, Bruce TI - Getting to yes: : negotiating an agreement without giving in SN - 9781844131464 AV - BF637.N4 F57 1999 PY - 1999/// CY - London PB - Random House Business KW - Negotiation N1 - MSc International Business: Unit 6. Managing Cross-Cultural Interactions N2 - Negotiation is a way of life for the majority of us. Whether we're at work, at home or simply going out, we want to participate in the decisions that affect us. Nowadays, hardly anyone gets through the day without a single negotiation, yet, few of us are armed with the effective, powerful negotiating skills that prevent stubborn haggling and ensure mutual problem-solving. Fisher and Ury cut through the jargon to present a few easily remembered principles that will guide you to success, no matter what the other side does or whatever dirty tricks they resort to ER -