TY  - BOOK
AU  - Duffty, Keanan
TI  - The fashion entrepreneur: : a definitive guide to building your brand
SN  - 9781529428667
AV  - HD9940.A2 D84 2024
PY  - 2024///
CY  - London
PB  - Laurence King Publishing, an imprint of Quercus Editions Ltd.
KW  - Clothing trade
KW  - Management
KW  - New business enterprises
KW  - Fashion merchandising
KW  - Entrepreneurship
N1  - Includes bibliographical references and index
N2  - This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation
ER  -