TY  - BOOK
AU  - Cheung, Victor
ED  - Viction Workshop Ltd.
TI  - Dynamic branding: : responsive graphics for brands of today
SN  - 9789887566632
AV  - NC998.4  .D96 2024
PY  - 2024///
CY  - North Point, Hong Kong
PB  - Viction Workshop Ltd
KW  - Graphic arts
KW  - History
KW  - 21st century
KW  - Pictorial works
KW  - Commercial art
KW  - Branding (Marketing)
KW  - Graphic artists
KW  - Interviews
KW  - Illustrated works
N2  - In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of “never change your identity” and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.

Contains a curated selection of brand identities that are brilliant at adapting to the digital world
ER  -