Consumer culture theory.
- Second edition edited by Eric Arnould, Craig J. Thompson, David Crockett and Michelle F. Weinberger.
- xv, 373 pages : illustrations (black and white) ; 25 cm
First published in 2018.
Includes bibliographical references and index.
Part One: Consumer Identity Work — Identity and Consumption — Family and Collective Identity — The Emotional and Affective Dimensions of Consumer Culture — Critical Reflections on Consumer Identity
Part Two: Marketplace Cultures — Marketplace Cultures — Social Distinction and the Practice of Taste — Religion, Spirituality, and Consumption — Glocalization of Marketplace Cultures
Part Three: The Socio-historic Patterning of Consumption — Social Class — Gender(s), Consumption, and Markets — Race and Ethnicity — Global Mobilities
Part Four: Mass-Mediated Ideologies and Consumers’ Interpretive Strategies — Market Mythmaking and Consumer Culture — Rethinking Consumer Resistance — What are Audiences and Why do they Matter? — Consumer Movements.
Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture.
This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts.
Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications.