Mears, Ashley, 1980-

Very important people : status and beauty in the global party circuit / Ashley Mears. - First Paperback. - xv, 303 pages ; 21 cm

Includes bibliographical references (pages 277-292) and index.

Million-dollar birthday parties, megayachts on the French Riviera, and $40,000 bottles of champagne. In today’s New Gilded Age, the world’s moneyed classes have taken conspicuous consumption to new extremes. In Very Important People, sociologist, author, and former fashion model Ashley Mears takes readers inside the exclusive global nightclub and party circuit—from New York City and the Hamptons to Miami and Saint-Tropez—to reveal the intricate economy of beauty, status, and money that lies behind these spectacular displays of wealth and leisure.

Mears spent eighteen months in this world of “models and bottles” to write this captivating, sometimes funny, sometimes heartbreaking narrative. She describes how clubs and restaurants pay promoters to recruit beautiful young women to their venues in order to attract men and get them to spend huge sums in the ritual of bottle service. These “girls” enhance the status of the men and enrich club owners, exchanging their bodily capital for as little as free drinks and a chance to party with men who are rich or aspire to be. Though they are priceless assets in the party circuit, these women are regarded as worthless as long-term relationship prospects, and their bodies are constantly assessed against men’s money.

A story of extreme gender inequality in a seductive world, Very Important People unveils troubling realities behind moneyed leisure in an age of record economic disparity.
Q&A

Book Club Pick: Very Important People
October 04, 2021

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Very Important People
Very Important People
Available in 3 editions
Million-dollar birthday parties, megayachts on the French Riviera, and $40,000 bottles of champagne. In today’s New Gilded Age, the world’s moneyed classes have taken conspicuous consumption to new extremes. In Very Important People, sociologist, author, and former fashion model Ashley Mears takes readers inside the exclusive global nightclub and party circuit—from New York City and the Hamptons to Miami and Saint-Tropez—to reveal the intricate economy of beauty, status, and money that lies behind these spectacular displays of wealth and leisure. Mears writes that by joining a world that excludes and devalues others, women strike a patriarchal bargain. This is a fantastic potential book club opportunity to look at a world of excess and waste and what it really means to be a VIP.

Discussion Questions
The club promoter Malcolm tells Ashley Mears, “I always said, in nightlife, it’s not what you spend, it’s what you get for free. That’s real power… . If you don’t spend a dime, that’s power.” Why does this concept not extend to the women of this world of “bottles and models”?
It’s striking how hard the club promoters hustle to make a night feel effortless for the women they recruit. How does their work pay off in the long term?
Mears notes that “promoters who were men were far better positioned than women to capitalize on girls’ beauty.” Why do you think money mostly stays in the hands of the men who revolve around the women?
Though rare, there are female promoters. Discuss the ways female promoters develop their relationships with the models and beautiful women differently from the tactics the male promoters use.
Compare and contrast the concepts of “party girls” (women who are beautiful, young, and carefree enough to be out late and often) and “good girls” (women who are beautiful and serious enough not to be out often), and note the different ways they are viewed by men in this world.
For promoters, Mears observes that their success in the VIP world “escalated their aspirations to unattainable heights” and made it challenging for them to bridge the financial gaps between themselves and their richer clients, but many still believed it was possible. Discuss how the VIP world creates these illusions of possibility.
Mears writes that by joining a world that excludes and devalues others but certainly makes one feel special, women “strike a patriarchal bargain by gaining access in exchange for their own subordination as girls in the VIP world.” Does this bargain seem worth it?

Mears speaks to several promoters about the double-edged sword of color capital in VIP society—the advantages and disadvantages a significant number of promoters encounter by being Black. What surprised you about how race operates in this world?

In this world of excess and waste, clients are paying for experience not goods—which are oftentimes marked up 1,000 percent. Throughout the book, Mears vividly describes countless dinners, parties, and vacations: do these experiences seem enticing to you? If you had the money, would you spend like this?

Has this book changed the way you view nightlife and the concept of being a VIP?



9780691227054 9780691189895

2021276364


Young women--Social life and customs.
Socialites.
Social status.
Businessmen--Social life and customs.
Rich people.
Subculture.

HQ798 / .M447 2021