Logos that last : how to create iconic visual branding
/ by Allan Peters.
- Beverly, MA : Quarto Publishing Group, 2023.
- 208 pages : illustrations (color) ; 26 cm.
Includes index.
What makes a logo last? — Brand mark process — Inspiration hunting — Badge design process — Brand extensions — Brand evolution — The shop — Case studies — Passion projects.
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.