Hoyer, Wayne D.
Consumer behaviour
/ Wayne D Hoyer, [and four others].
- Second Asia-Pacific edition.
- Victoria, Australia : Cengage Learning Australia, 2021.
- xxi, 446 pages : illustrations (color) ; 28 cm.
Includes bibliographical references and index.
9780170439978
Consumer behavior
Consumer behavior
Consumer behavior -- Textbooks
HF5415.32 / .H69 2021