Hoyer, Wayne D.

Consumer behaviour / Wayne D Hoyer, [and four others]. - Second Asia-Pacific edition. - Victoria, Australia : Cengage Learning Australia, 2021. - xxi, 446 pages : illustrations (color) ; 28 cm.

Includes bibliographical references and index.

9780170439978


Consumer behavior
Consumer behavior


Consumer behavior -- Textbooks

HF5415.32 / .H69 2021